About ad exchange
About ad exchange
Blog Article
Xandr is a number one advert exchange known for its comprehensive arrive at and potent authentic-time bidding abilities.
Advertisement inventory is purchased and sold for each effect as an alternative to for every click on, which frequently leads to bigger CPMs.
An advertisement exchange is often a electronic Market enabling publishers and advertisers to interact in promoting and buying advert Area on an impression basis. Ad exchanges give publishers and advertisers a broader choice of purchasers and sellers variety.
广告网络一般分为三类，即垂直类广告网络，“盲”广告网络和定向广告网络。
On the planet of electronic advertising and marketing, you can find different gamers involved with the process, Each individual serving a novel goal. One this kind of participant would be the ad exchange, a System that has developed to become a important component in the online advertising ecosystem.
The better option for publishers is to use a header bidding spouse like Snigel. Our devoted advertisement specialists will link you to many advertisement more info exchanges and handle your advertisement strategy and ad tech for you. In this way, you’ll improve your advert profits and enhance your web site encounter for your people.
Additionally, advertisement exchanges may give consumers the opportunity to apply brand name basic safety mechanisms and attain an audience throughout several publishers and formats. Potential buyers may measure general performance to higher recognize which publishers or written content classes are resulting in favored outcomes.
Dealing with a transition in 2021, Xandr has become a Portion of Microsoft. Evolving further than its Preliminary deal with Television promotion, the platform now encompasses Screen and indigenous adverts across several platforms.
发布商可以决定允许哪些广告客户、广告网络、广告格式和出价类 型的广告竞争其广告资源。
OpenX is ideal for medium to significant publishers with a substantial volume of website traffic and a considerable stock of advertisement space.
投放量和投放规模可预测、可控，并且有保障：广告网络每天对所采购的网站进行跟踪，从而了解其可售卖的展示库存，广告主一般比较有把握能拿到所需要的流量数，计划及预算相对容易。
An advert exchange facilitates productive purchasing and marketing of electronic advertisements in serious-time, making certain all available impressions are purchased and bought rapidly, at the most beneficial value. On top of that, these platforms are able to give advanced targeting capabilities that help more effective promoting strategies.
When advertisers demand ad Room, they enter the true-time bidding approach to the exchange and declare the utmost Value-for each-impact They may be prepared to fork out. The stock then chosen has to satisfy specific requirements selected by the advertisers.
提供了一定的人群定向功能：广告主需要购买网站资源并不是其最终目标，他们的最终目标是购买观看这些网页后面的人群，垂直类广告网络把相关的网站资源归类购买，其实是有一定的人群购买功能，譬如我们可以这样推测，观看汽车频道的人群一般是那些对汽车感兴趣的人群。